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Erin Barry

  • Clients
  • Photography
  • Video
  • PERSONAL PROJECTS
  • About
  • CONTACT

About 

Hello, I am a London based multidisciplinary Creative Director and Art Director from Metro Detroit, with a background in editorial photography and over 20 years of experience developing global campaigns, brand worlds and digital experiences across beauty, luxury, fashion, lifestyle and technology. I hold both US and UK citizenship and passports, with the right to work and travel in both countries.

I’ve worked both in-house and alongside leading agencies for global brands including Adobe, Audible, Swarovski, Maybelline, SK-II, Google and L’Oréal. My experience spans creative direction, art direction and campaign concepting through to shoot direction, film and storyboarding, brand identity, digital and UI design, CRM, social content, motion and emerging AI production.

I combine conceptual thinking with a highly hands-on approach to craft. I am equally comfortable leading and mentoring creative teams, directing a shoot or getting into the detail of the design myself, and I continually explore new technologies and AI tools as part of my creative process.

At the heart of my work is storytelling. I love finding the idea, building the visual language and drawing on human insight to create the feeling, lifestyle and world around a brand, making it distinctive, relevant, memorable and authentic.

Selected Clients:

  • Adobe

  • Analog Folk

  • AKQA

  • Arcadia Group

  • Atelier Swarovski

  • Audible

  • Aveda

  • Bayer

  • Beauty Pie

  • Boden

  • Bombay Sapphire

  • Boots

  • Bumble

  • Bust Magazine

  • By Terry

  • Centtrip

  • Clearscore

  • Colgate

  • Conde Nast

  • Cult Beauty

  • Cult London

  • Dazed and Confused

  • Dentsu

  • Diageo

  • Deliveroo

  • Elemis

  • Exposure PR

  • Farfetch

  • Fortnum & Mason

  • GCI Health

  • Google

  • Grazia Magazine

  • Grey London

  • Gousto

  • Havas

  • Havas Health & You

  • Haygarth

  • Hogarth

  • Hearst Publishing

  • Harrods

  • IBM

  • Inside Ideas Group

  • Immediate Media (BBC magazines)

  • Iris Worldwide

  • Jo Malone

  • John Lewis

  • Krowd

  • Liberty

  • Liberation

  • L’Oreal

  • Lucky Magazine

  • Lumene

  • Marks and Spencer

  • Matchbook Magazine

  • Miss Selfridge

  • MRM & McCann Erikson

  • MTV

  • MYLA

  • National Theatre

  • Net-a-porter

  • Nylon

  • Nylon Guys

  • Ogilvy

  • Oliver Agency

  • Orla Kiely

  • Pandora

  • PMI (Philip Morris)

  • Polyvinyl Records

  • Prada Group

  • Quiet Storm

  • RAPP

  • Rosie Lee

  • Rolls Royce

  • Selfridges

  • Shophouse

  • Shortlist Media

  • Sleek Makeup

  • SKII

  • Sony BMG

  • Space NK

  • Stella & Dot

  • Susanne Kaufmann

  • Swarovski

  • Sweaty Betty

  • Ted Baker

  • The Royal Mint

  • The Digital Fairies

  • The Guardian

  • The Pharm

  • The International Art Newspaper

  • The Sunday Times

  • TikTok

  • Time Out London

  • Time Out New York

  • Tokion Magazine

  • TK Maxx

  • Trinny London

  • Value Retail

  • Vogue Magazine

  • Zest Media