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  • About
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Erin Barry

  • Clients
  • Photography
  • Video
  • PERSONAL PROJECTS
  • About
  • CONTACT

About 

Hello, I am a multidisciplinary Creative Director and Designer from Metro Detroit based in London.

With a background in editorial photography and over 15 years of experience, I work across creative direction, art direction, design, photography and film developing ideas and bringing them to life through integrated campaigns, brand experiences and digital platforms.

I’ve worked both in-house and alongside leading agencies on global brands across beauty, luxury, fashion, lifestyle and technology. My experience spans concept development and campaign ideation through to shoot direction, film and storyboarding, brand identity, digital and UI design, CRM, social content and motion.

I combine conceptual thinking with a highly hands-on approach to craft. I am equally comfortable leading a creative team, directing a shoot or getting into the detail of the design myself. I am also continually exploring new technologies and AI tools as part of the creative process.

At the heart of my work is storytelling: finding the idea, visual language and human insight that make a brand feel distinctive, relevant and memorable.

Selected Clients:

  • Adobe

  • Analog Folk

  • AKQA

  • Arcadia Group

  • Atelier Swarovski

  • Audible

  • Aveda

  • Bayer

  • Beauty Pie

  • Boden

  • Bombay Sapphire

  • Boots

  • Bumble

  • Bust Magazine

  • By Terry

  • Centtrip

  • Clearscore

  • Colgate

  • Conde Nast

  • Cult Beauty

  • Cult London

  • Dazed and Confused

  • Dentsu

  • Diageo

  • Deliveroo

  • Elemis

  • Exposure PR

  • Farfetch

  • Fortnum & Mason

  • GCI Health

  • Google

  • Grazia Magazine

  • Grey London

  • Gousto

  • Havas

  • Havas Health & You

  • Haygarth

  • Hogarth

  • Hearst Publishing

  • Harrods

  • IBM

  • Inside Ideas Group

  • Immediate Media (BBC magazines)

  • Iris Worldwide

  • Jo Malone

  • John Lewis

  • Krowd

  • Liberty

  • Liberation

  • L’Oreal

  • Lucky Magazine

  • Lumene

  • Marks and Spencer

  • Matchbook Magazine

  • Miss Selfridge

  • MRM & McCann Erikson

  • MTV

  • MYLA

  • National Theatre

  • Net-a-porter

  • Nylon

  • Nylon Guys

  • Ogilvy

  • Oliver Agency

  • Orla Kiely

  • Pandora

  • PMI (Philip Morris)

  • Polyvinyl Records

  • Prada Group

  • Quiet Storm

  • RAPP

  • Rosie Lee

  • Rolls Royce

  • Selfridges

  • Shophouse

  • Shortlist Media

  • Sleek Makeup

  • SKII

  • Sony BMG

  • Space NK

  • Stella & Dot

  • Susanne Kaufmann

  • Swarovski

  • Sweaty Betty

  • Ted Baker

  • The Royal Mint

  • The Digital Fairies

  • The Guardian

  • The Pharm

  • The International Art Newspaper

  • The Sunday Times

  • TikTok

  • Time Out London

  • Time Out New York

  • Tokion Magazine

  • TK Maxx

  • Trinny London

  • Value Retail

  • Vogue Magazine

  • Zest Media